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Interactive print!

It doesn´t always have to be complicated. Best solutions are characterised by combining the latest techniques with established solutions. Thus added value is generated without increasing costs in unimagined levels.

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Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Just held again an invitation with costs for the New POS Summit 2014 this week in Cologne in my hand. Unfortunately we won´t be there, although the program sounds really exciting. However, the program of this years 'Verpackungsgipfels' with following motto: Online. Digital natives. Smart packaging sounded also very promising, but hasn´t kept anything what … Continued

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Why do you print QR codes in your print product?

QR codes are an established possibility to interlink your online and offline worlds. Unfortunatley the context of the QR code is often not considered in the planning and implementation. The result is, that the QR code is almost ineffective. Treffpunkt Idee provides tips what should be done in all cases and helps with the implementation. … Continued

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The seventh sense: digital and mobile

Since decades the packaging has the task to inform about its internal product. Due to innovative developments, the packaging continued learning it and often is today an essential part of the product. Human beings like us, gathering more and more relevant information digitally, thanks to smartphone and tablet at every place, we are at that … Continued

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The QR code is out? Not really!

The QR code is out? Not really!

Last week I joined again the most inspiring Tech Open Air Festival in Berlin. Even though people of all shades come together, most of them unite, that they are yuppies and in touch with the latest trends. The argument, which a young designer from Frankfurt told me on the roof top at Wooga Headoffices in Berlin, … Continued

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Video Series about AR- examples on demo- cube

We are happy about the ongoing interests for our AR- Demo cube. The cube and the examples are now nearly to years old, but they are still a fascinating outlook for the opportunities augmented reality has for different disciplines like advertising, packaging, point of sale or the product itself. As we will release an app … Continued

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Paper- rebuild of our AR- Cube

Paper- rebuild of our AR- Cube

We are proud to find Paper- rebuild of our AR- Demo cubes in a conference room: But because it was not the first time, we saw that: We still have some cubes left and will send them if you want. And if you need more than one, because you plan to have a bigger internal … Continued

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Own augmented reality app vs. standard software

Own augmented reality app vs. standard software

You plan to benefit from the opportunities of augmented reality for your company and think about the decision for an own app against using standard software? We hope this article will help you.   An own app, especially with augmented reality functionality truly is something great. There are barely technical barriers, you can draw from … Continued

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Happy (AR) – Easter!

Happy (AR) – Easter!

This way we want to wish all friends, partners and customers happy easter! Fitting for the next few days we come up with a little something: An mobile augmented reality easter egg game for you! It’s in german, but we would be happy if you try it.     It works like this:   1. … Continued