Packaging @en

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Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Just held again an invitation with costs for the New POS Summit 2014 this week in Cologne in my hand. Unfortunately we won´t be there, although the program sounds really exciting. However, the program of this years 'Verpackungsgipfels' with following motto: Online. Digital natives. Smart packaging sounded also very promising, but hasn´t kept anything what … Continued

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The seventh sense: digital and mobile

Since decades the packaging has the task to inform about its internal product. Due to innovative developments, the packaging continued learning it and often is today an essential part of the product. Human beings like us, gathering more and more relevant information digitally, thanks to smartphone and tablet at every place, we are at that … Continued

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The QR code is out? Not really!

The QR code is out? Not really!

Last week I joined again the most inspiring Tech Open Air Festival in Berlin. Even though people of all shades come together, most of them unite, that they are yuppies and in touch with the latest trends. The argument, which a young designer from Frankfurt told me on the roof top at Wooga Headoffices in Berlin, … Continued

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Video Series about AR- examples on demo- cube

We are happy about the ongoing interests for our AR- Demo cube. The cube and the examples are now nearly to years old, but they are still a fascinating outlook for the opportunities augmented reality has for different disciplines like advertising, packaging, point of sale or the product itself. As we will release an app … Continued

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Own augmented reality app vs. standard software

Own augmented reality app vs. standard software

You plan to benefit from the opportunities of augmented reality for your company and think about the decision for an own app against using standard software? We hope this article will help you.   An own app, especially with augmented reality functionality truly is something great. There are barely technical barriers, you can draw from … Continued