packaging

TryBeforeBuy: Mixed Reality

TryBeforeBuy: Mixed Reality

Do you sometimes ask yourself while turning over uncountable catalogues and brochures: That doesn´t look bad, but how does it look like in my room? If it is furniture, decorations, wallpaper, floors, ceilings or new technical equipment: How would it be if your customers can place it directly from the catalogue into their own four … Continued

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Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Just held again an invitation with costs for the New POS Summit 2014 this week in Cologne in my hand. Unfortunately we won´t be there, although the program sounds really exciting. However, the program of this years 'Verpackungsgipfels' with following motto: Online. Digital natives. Smart packaging sounded also very promising, but hasn´t kept anything what … Continued

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The seventh sense: digital and mobile

Since decades the packaging has the task to inform about its internal product. Due to innovative developments, the packaging continued learning it and often is today an essential part of the product. Human beings like us, gathering more and more relevant information digitally, thanks to smartphone and tablet at every place, we are at that … Continued

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The QR code is out? Not really!

The QR code is out? Not really!

Last week I joined again the most inspiring Tech Open Air Festival in Berlin. Even though people of all shades come together, most of them unite, that they are yuppies and in touch with the latest trends. The argument, which a young designer from Frankfurt told me on the roof top at Wooga Headoffices in Berlin, … Continued