One of the most important fairs for packaging and display manufactures in Europe ended last week. We were on site and could enjoy our AR solutions in all its glory. Thus we took special care of the topics Augmented Reality, Mixed Reality and further linkings of packaging with digital media. There were definitely new things … Continued
Just held again an invitation with costs for the New POS Summit 2014 this week in Cologne in my hand. Unfortunately we won´t be there, although the program sounds really exciting. However, the program of this years 'Verpackungsgipfels' with following motto: Online. Digital natives. Smart packaging sounded also very promising, but hasn´t kept anything what … Continued
Since decades the packaging has the task to inform about its internal product. Due to innovative developments, the packaging continued learning it and often is today an essential part of the product. Human beings like us, gathering more and more relevant information digitally, thanks to smartphone and tablet at every place, we are at that … Continued
