PoS

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Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Just held again an invitation with costs for the New POS Summit 2014 this week in Cologne in my hand. Unfortunately we won´t be there, although the program sounds really exciting. However, the program of this years 'Verpackungsgipfels' with following motto: Online. Digital natives. Smart packaging sounded also very promising, but hasn´t kept anything what … Continued

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The seventh sense: digital and mobile

Since decades the packaging has the task to inform about its internal product. Due to innovative developments, the packaging continued learning it and often is today an essential part of the product. Human beings like us, gathering more and more relevant information digitally, thanks to smartphone and tablet at every place, we are at that … Continued